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Debbie Collard

Executive Coaching & Leadership Development

Lead with purpose. Advance with excellence.

Lead with Purpose

I believe that success is a journey and that journey comes with challenges. Challenges such as new roles, new responsibilities, new goals and new teams to manage can help you grow. The very moment you’re moving forward or celebrating a professional advancement can be the same moment your strengths and skills are being tested.

In periods of change and transition, a coach serves as an advocate and partner to help you overcome obstacles, develop new skills and achieve your objectives. As an executive and leadership coach, I partner with you to help you stay focused and aligned with your intentions – in and out of the office.

I combine graduate work in organization development, expertise in the Baldrige Excellence Framework, and 30+ years of business, executive, and board leadership experience to help leaders  like you learn to lead with purpose and advance with excellence.

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Executive Coaching &
Leadership Development

Throughout my own journey, I have learned that the most successful leaders are those who take the time to assess where they’ve been and where they’re headed, while also improving their organization’s success. When planning for performance, it’s important to gain perspective on how far you’ve come, and what strengths and skills will help you advance and lead into the future.

Often, the very attributes that helped you get where you are no longer serve you in getting to where you want to go. Building on the strengths you already have and adding new skills to your leadership toolbox such as communication, interpersonal skills and emotional intelligence will have greater importance as you progress on your journey.

Coaching helps you see your strengths, define areas for improvement, and set a clear structure to achieve success and perform at a world-class level.

The Coaching Process

Random acts of improvement can get you a little farther down the line toward achieving your goals. But if you’re a leader who wants sustainable success, that’s not enough. Do you aspire to take your leadership capabilities to a new level, achieve a greater degree of performance, or make real change for yourself, your team and your organization?  I provide a strategic framework that allows you to focus and align your energy and efforts to achieve well-defined goals.

  • Profile Icon

    Complete Your Leader Profile

    This helps me get to know you – your passions, purpose, values and leadership style.

  • Goals Icon

    Define & Explore Your Goals

    We’ll discuss what you want to achieve – and in what
    time frame.

  • Success Icon

    Uncover Barriers to Success

    We’ll discover what may be standing in your way – and how to remove obstacles to success.

  • Partner Icon

    Partner for Performance

    We’ll work together to increase your performance, break down barriers and achieve your defined goals.

Our work may incorporate the use of assessment and excellence tools, including the Energy Leadership Index (ELI) assessment and the Baldrige Excellence Framework.

Work With Me
Debbie Collard at her desk
Debbie Collard at her desk facing camera

Who I Work With

I believe that anyone can be successful and all leaders can be excellent. My clients include leaders at all levels who are committed to taking their performance to the next level so that they and their business can thrive. I work with professionals who strive to improve themselves, others and their places of work – and to leave things better than they found them.

Many of my clients have recently transitioned into a new role, inherited greater responsibilities, or aspire to attain a higher level within an organization. They also include individuals who find themselves in groundbreaking positions of leadership, with responsibility to transform an organization and those seeking to gracefully exit corporate life. I meet every client where they are in their journey and help them lead with purpose and advance with excellence. Here is what some of my clients and colleagues have to say about me:  

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Debbie brings a wealth of professional experience which gave our executive team valuable perspective and keen insights for improvement. Her calm demeanor and positive, relational approach made us feel at ease while building trust. We are better now because of Debbie's efforts. I highly recommend her for executive coaching.

Jon Allman

Jon Allman

President and CEO, Endeavors

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Debbie is an exceptionally talented leader of professionals and a keen strategic thinker. She has the ability to motivate large numbers of professionals to perform beyond their expectations.

Michael Higgins

Michael Higgins

President, Bentley Farms

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Debbie was an amazing leader within the Boeing community. She was a change champion and helped several Boeing businesses deliver results. She helps leaders realize their full potential, learn to get out of their own way and deliver outstanding results!

Janet Johnson

Janet Johnson

President, Jordan Johnson, Inc.

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Without exception, Debbie made herself a trusted adviser to her bosses and peers at Boeing. She was my coach for many years, and it’s fair to say she is one of the best coaches I've ever worked with. I strongly recommend Debbie to anyone looking for a coach to help them reach the next level.

Tim Copes

Tim Copes

Vice President, Material Services, Boeing (Ret.)

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I have enjoyed and benefited greatly from Debbie's coaching, and she has been a wonderful partner and resource to our executive team. She has a deep understanding of how businesses and high performing teams operate and has all of the key qualities one would expect from a great coach. The work is always about the client and never about her. She possesses a high emotional intelligence and excellent listening skills and maintains utmost confidentiality. With her knowledge, experience, and perspective, Debbie helps develop and drive a client's goals while also acting as an important accountability partner.

Tom Dugan

Tom Dugan

CEO, DeLille Cellars

Headshot of Debbie Collard

Debbie Collard,

About Me

Leadership and excellence have been the focus of my career from the beginning. Through my service in the U.S. Air Force, U.S. Department of the Interior, 30 years with The Boeing Company, and as a Baldrige examiner and board member, I have had a wide range of experience in leadership positions and in partnering with other leaders to achieve excellence.

My leadership journey began as a 20-year-old leading hundreds and continued through many leadership roles, including as a corporate executive, and now as an executive and leadership coach. Throughout my journey I have partnered with and coached all levels of leaders from first line managers to C-suite executives, and helped leaders from entrepreneurs to corporate leaders succeed.

Leadership Excellence is the cornerstone of my coaching practice, and I’ve worked with a wide range of executives to develop strategies, reach milestones and celebrate achievements. My work in my corporate career resulted in several quality awards for the organization, twice including the prestigious Malcolm Baldrige National Quality Award - once in service and once in manufacturing.

Throughout my career, I’ve maintained a commitment to my values while staying focused on continuous improvement and excellence. I served on the National Baldrige Foundation Board of Directors for 15 years, and held multiple positions, including as the first female Chair of the Board in the Foundation’s 30 years of existence.  I also served on the Board of Directors for the California Council for Excellence, including serving as Chair of the Board. I earned a bachelor’s degree in business management from the University of Phoenix and a master’s degree in organization development (MSOD) from Pepperdine University.   I am married and have twin daughters who are now college graduates with their own careers.  I’m a certified professional coach (CPC) through the Institute for Professional Excellence in Coaching (iPEC), a Professional Certified Coach (PCC) accredited by the International Coaching Federation (ICF), and am also an ICF member.

Book Cover The Making of a World-Class Organization

The Making of a World-Class Organization

by E. David Spong and Debbie J. Collard

With tips, charts, tables and wisdom, The Making of a World-Class Organization provides a set of proven approaches for achieving excellence. The book offers behind-the-scenes insight into how David Spong and I implemented the Baldrige Excellence Framework at Boeing and led the company into a new era of achievement. A practical guide, our book offers tried and true details and how-to applications to help leaders apply proven processes, cultivate loyal customers, engaged employees, create high-quality products and services, and significantly increase profitability. The guidance and ideas presented in the book are as relevant today as when we originally implemented them.

Get the Book

Are You Ready to Advance?

Schedule your complimentary consultation to discuss how we can work together so you can reach your goals and achieve your personal best.

You can also use this form to inquire about leadership assessment, team coaching, workshops and speaking engagements.

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