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Debbie Collard

Executive Coaching & Leadership Development

Lead with purpose. Advance with excellence.

Lead with Purpose

Success comes with its own challenges. For a corporate executive, a new role often means new responsibilities, new performance goals and new teams to manage. The very moment you’re moving forward or celebrating a professional advancement can be the same moment your strengths and skills are being tested.

In periods of change and transition, a coach serves as an advocate and partner to help you overcome obstacles, develop new skills and achieve your objectives. An ongoing partnership with an executive coach helps you stay focused and aligned with your intentions – in and out of the office.

Drawing on 30 years of experience in corporate leadership and my expertise in the Baldrige Excellence Framework, I help driven business executives like you learn to lead with purpose and advance with excellence.

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Executive Coaching &
Leadership Development

In my career with Boeing, I had the privilege of supporting executives across divisions to define and achieve their personal and professional goals. No matter their specialization, I learned that the strongest leaders are those who take the time to assess where they’ve been and where they’re headed, while also improving their organization’s success. When planning for performance, it’s important to gain perspective on how far you’ve come, and what strengths and skills will help you advance and lead into the future.

Often, the very attributes that helped you to advance no longer serve you in getting to where you want to go. Coming up through the ranks, you may have been rewarded for standing out, while your new position requires you to be a team player. Or perhaps you’ve been promoted because you know how to do what needs doing, and now you’re being asked to delegate to others. Your communication, presentation, interpersonal skills and emotional intelligence may have greater importance in your career than ever before.

Coaching helps you see your strengths, define areas for improvement, and set a clear structure to achieve success and perform at a world-class level.

The Coaching Process

Random acts of improvement can get you a little farther down the line toward achieving your goals. But if you’re a leader who wants sustainable success, that’s not enough. If you aspire to take your career to a new level, achieve a greater degree of performance, or make real change for yourself, your team and your organization, a holistic, process-oriented approach is crucial. I provide a strategic framework that allows you to focus and align your energy and efforts to achieve well-defined goals.

  • Profile Icon

    Complete Your Leader Profile

    This helps me get to know you – your passions, purpose, values and leadership style.

  • Goals Icon

    Define & Explore Your Goals

    We’ll discuss what you want to achieve – and in what
    time frame.

  • Success Icon

    Uncover Barriers to Success

    We’ll discover what may be standing in your way – and how to remove obstacles to success.

  • Partner Icon

    Partner for Performance

    We’ll work together to increase your performance, break down barriers and achieve your defined goals.

Our work may incorporate the use of assessment and excellence tools, including the Energy Leadership Index (ELI) assessment and the Baldrige Excellence Framework.

Work With Me
Debbie Collard at her desk
Debbie Collard at her desk facing camera

Who I Work With

My clients include executives and managers who are committed to taking their career to the next level of performance. I work with professionals who strive to improve themselves, others and their places of work – and to leave things better than they found them.

Many of my clients have recently transitioned into a new role, inherited greater responsibilities, or aspire to attain a higher level within an organization. They also include individuals who find themselves in groundbreaking positions of leadership, with responsibility to transform an organization and those seeking to gracefully exit corporate life.

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Debbie is an exceptionally talented leader of professionals and a keen strategic thinker. She has the ability to motivate large numbers of professionals to perform beyond their expectations.

Michael Higgins

Michael Higgins

President, Bentley Farms

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Debbie was an amazing leader within the Boeing community. She was a change champion and helped several Boeing businesses deliver results. She helps leaders realize their full potential, learn to get out of their own way and deliver outstanding results!

Janet Johnson

Janet Johnson

President, Jordan Johnson, Inc.

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Without exception, Debbie made herself a trusted adviser to her bosses and peers at Boeing. She was my coach for many years, and it’s fair to say she is one of the best coaches I've ever worked with. I strongly recommend Debbie to anyone looking for a coach to help them reach the next level.

Tim Copes

Tim Copes

Vice President, Material Services, Boeing (Ret.)

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Working with and around Debbie Collard for more than 20 years has taught me a great deal. Debbie's unique ability to get leaders, individually or in groups to rise to a higher level of thinking and a higher level of performance than they ever thought possible for themselves... And then translate that into dramatic performance improvement in their organizations. This teaches us much about who Debbie is and why she is continuously successful.

William Belgard

William Belgard

Chairman Emeritus, The Belgard Group of Companies

Headshot of Debbie Collard

Debbie Collard,
CPC, MSOD

About Me

Leadership and performance have been the focus of my career from the beginning. In more than 30 years with The Boeing Company, I served multiple divisions in director roles encompassing business excellence, quality improvement, supply chain management, strategy integration, program management and business operations.

From leading organizational performance improvements for multiple Boeing Space and Defense divisions, to implementing business operations efforts in Boeing’s Commercial Airplanes division, to leading program management integration efforts across the Boeing Company, I’ve worked with a wide range of executives to develop strategies, reach milestones and celebrate achievements. My work has resulted in several quality awards for the organization, twice including the prestigious Malcolm Baldrige National Quality Award - once in service and once in manufacturing.

Throughout my career, I’ve maintained a commitment to my family without compromise – a choice that has allowed me to meet my own potential with balance and integrity.

I served on the National Baldrige Foundation Board of Directors for 15 years, and held multiple positions, including as the only female Chair of the Board in the Foundation’s 30 years of existence.  I also served on the Board of Directors for the California Council for Excellence, including serving as Chair of the Board. I earned a bachelor’s degree in business management from the University of Phoenix and a master’s degree in organization development (MSOD) from Pepperdine University.   I am married and have twin daughters who are now college graduates with their own careers.  I’m a certified professional coach (CPC) through the Institute for Professional Excellence in Coaching (iPEC), as accredited by the International Coaching Federation (ICF), and am also a member of ICF.

Book Cover The Making of a World-Class Organization

The Making of a World-Class Organization

by E. David Spong and Debbie J. Collard

With tips, charts, tables and wisdom, The Making of a World-Class Organization provides a set of proven approaches for achieving excellence. The book offers behind-the-scenes insight into how David Spong and I implemented the Baldrige Excellence Framework at Boeing and led the company into a new era of achievement. A practical guide, our book offers tried and true details and how-to applications to help leaders apply proven processes, cultivate loyal customers, engaged employees, create high-quality products and services, and significantly increase profitability. The guidance and ideas presented in the book are as relevant today as when we originally implemented them.

Get the Book

Are You Ready to Advance?

Schedule your complimentary consultation to discuss how we can work together so you can reach your performance goals and achieve your personal best.

You can also use this form to inquire about leadership assessment, team coaching, workshops and speaking engagements.

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